Since my childhood, I’ve been fascinated by the Nordic mythology. The choice of “Midgard” as logo for the company was obvious for me: it’s the symbol of "Yggdrasil", the immense mythical tree that connects different worlds in Norse cosmology (Asgard, Midgard and Niflheim). Midgard is one of these worlds – the human world.
The ring represents the enormous sea serpent " Miðgarðsormr" that surrounds the entirety of Midgard and bites its own tail. For us, this stands for the eternal cycle of innovation: the lessons we’ve learned when finishing a project give us new insight for the next one.
The tree represents the force of nature, its strong roots are the basis to start a project in the best conditions. That’s what Midgard reflects: solidity, down-to-earth strength.
In information technology, people judge the beauty of an application by the user interface – the tree above ground is this visible part. The world of data centers is the invisible – the roots of the tree – but indispensable part of the information technologie. Without this and our contribution there would be nothing to show or admire.
The branches represent our multidisciplinary know-how, while the ring stands for dynamism and interaction with our clients, in order to meet their highest expectations.
Finally, the green color in our logo expresses our respect for nature and our engagement towards it, specifically concerning the use of ecologically sound material and energy sources.